Birch syrup joins maple syrup at the table

A man and his passion

birch trees in winter

Passionate about the maple industry, Martin Malenfant launched into maple syrup production in 1987; eleven years later, he founded Érablière Escuminac. Projects have since followed in rapid succession, as he concentrated on developing green practices. Through the sustained efforts of its staff, Érablière Escuminac soon became one of the five leading certified organic maple syrup producers in Quebec. Today, the company harvests sap from maple and birch trees (113,000 taps in all) and operates out of two sites, one in Gaspésie and a second, smaller concern in Bas-Saint-Laurent.

Another great Gaspésie story!

Martin Malenfant, President, Érablière Escuminac, and Mr. Marc-Olivier Bérubé, Sales Coordinator, Érablière Escuminac, at Montréal Salon international de l’alimentation (SIAL—an international public food trade show), held in April 2010.

Martin Malenfant, President, Érablière Escuminac, and Mr. Marc-Olivier Bérubé, Sales Coordinator, Érablière Escuminac, at Montréal Salon international de l’alimentation (SIAL—an international public food trade show), held in April 2010.

In order to diversify its activities, in 2009, Érablière Escuminac conducted trials with yellow birch: 3,300 taps later, the results were conclusive. In light of growing interest among consumers, it embarked on a new adventure. Using a highly complex process, the firm harvested birch sap to produce a tasty new syrup and thus broaden its product line. Like Érablière Escuminac’s maple syrup before it, this yellow birch syrup soon won organic certification from Ecocert Canada. It did not take long for the young company, then offering two products officially accredited according to organic reference standards, to carve out an enviable place for itself in this emerging industry.

“The maple syrup market was doing well and the organic production market was booming. Business was good, but to recoup my investment, I decided to venture further a-field. I was convinced something good could come from other species of trees on my land. My instincts served me well: together with my team, we created a product of incomparable flavour,” explained Mr. Malenfant.

In October 2009, the Ordre du mérite agricole du Québec (Order of agricultural merit of Quebec) recognized the know-how