ARCHIVED - From point A to point B: along the path from aluminium to Bixis!

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Cycles Devinci makes cycling a lifestyle

Since it was founded in 1987, this Saguenay region company has been continually innovating to make its brand one of the best in its field.

Thanks to the vision and determination of its president, Félix Gauthier, who began investing in the huge potential of Devinci products in 1990, the company is steadily expanding and even carving out an enviable niche for itself in foreign markets.

Developing local resources

The Saguenay–Lac-Saint-Jean region has many resources, particularly aluminum, which is highly sought after for innovation purposes.

When he decided to continue expanding his company at its Chicoutimi location, Félix Gauthier decided to build on his region’s strengths and take advantage of the abundant supply of the raw material aluminum—sometimes called grey gold—that he needed and which makes Devinci bicycles unique. According to Mr. Gauthier, quality products have fuelled the company’s growth (Le Quotidien, November 9, 2009).

At the start of the Grand défi Pierre Lavoie 2010, Devinci bikes are up and ready!
At the start of the Grand défi Pierre Lavoie
2010, Devinci bikes are up and ready!

Because of its quality products, Cycles Devinci has a reputation that extends well beyond the region, Quebec and even Canada. In fact, the company is continuing its campaign to break into export markets by promoting its very popular product: the BIXI bicycle.

In 2009, Canada Economic Development allocated funding to the SMEs to help it acquire equipment and reorganize its plant to produce BIXI bicycles for Stationnement de Montréal and the Société de vélo en libre-service.

Bixi bikesBIXIs were a big hit in 2009 with Montrealers, who rented the urban bicycles in droves. Relying on its expertise in product development, Cycles Devinci developed the prototype and now produces the bicycle’s pioneering frame from aluminum produced in the Saguenay region. BIXIs are the perfect combination of creat