Ludia brings fun to the program

Is it possible to work and have fun at the same time? Just ask Ludia Inc., a young Montréal firm in the interactive entertainment business. Established in March 2007, this company, which has made fun its very trademark, creates cross-platform downloadable interactive game show video games, like The Price is Right and Hell’s Kitchen, that incorporate ads of its partners’ products. The firm’s success rests in the hands of its team of creators, whose main mission is provide entertainment to adults that reminds them of what it’s like to have fun.

Surfing the cult show wave

Capitalizing on the rising popularity of talent search reality shows, Ludia has created two new games based on the popular American Idol and Canadian Idol television shows. These games will allow players to create their own contestants, showcase their talent and win such virtual prizes as a new outfit for their avatar.

This innovative enterprise has succeeded in making the most of existing and emerging portable game platforms, offering its games in formats for computer, game units, iPods and iPhones to give people easy access to their favourite games any time, any where.

“We proved our ability to create interactive entertainment that is even more hands-on and engaging than television,” explained Ludia’s founding President, Alexandre Thabet.

Sector of excellence in Montréal

The video game industry in Montréal provides jobs to a good number of young graduates in fields ranging from graphic arts, computer programming, scriptwriting and animation. But this booming industry needs financial support from government to help step up efforts to commercialize new products and break into new markets.

Canada Economic Development, impressed by Ludia’s innovative products of mass public appeal, decided to lend the company a hand in its efforts to increase exports. The firm’s commercialization project, which is sure to help stimulate and expand Montréal’s multimedia sector, has already resulted in the creation of 19 permanent full-time jobs and the maintenance of 25 others. Ludia has certainly come a long way since starting out with five employees!