ARCHIVED - International cruise development
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In the past two decades, the international cruise ship industry has experienced solid growth world-wide. The Agency plans to support the development of this industry to strengthen economic diversification efforts in the regions of Quebec and to increase the ability of communities to attract and retain tourists from outside the province.
The Agency's initiative to support international cruise development on the St. Lawrence and Saguenay rivers is in line with and complementary to the Government of Quebec's strategy and is the result of consultations with the communities concerned.
This initiative is designed to achieve the following results:
- tourism development stakeholders are structured and have adopted integrated development and marketing plans for the tourism offering at international cruise ship ports of call;
- the tourism offering for international cruise ship ports of call is improved by the revitalization, development or improvement of tourist attractions and services in the communities;
- structuring projects for international cruise ship ports of call are implemented as the result of the improvement or construction of port infrastructure and related facilities, works and services;
- marketing activities for international cruise ship ports of call and their tourism offering are implemented.
Its success will be measured on the basis of, among other things:
- the increase in the number of foreign ships and cruise passengers on the St. Lawrence and Saguenay rivers;
- the increase in tourism spending by cruise passengers;
- the reach and influence of Canada and Quebec as an international tourist destination;
- the increase in community economic diversification efforts in connection with the Agency's mandate.
Projects must be community based and part of an overall approach (port infrastructure, tourist attractions, promotion and marketing and other related activities).
Eligible projects are:
- improvement or construction of port infrastructure, including facilities, works and services related to international ports of call;
- revitalization, development or improvement of tourist attractions and services near ports of call that could potentially attract cruise passengers, and;
- promotion, marketing and other related activities.
Eligible ports of call are, on a priority basis: Saguenay, Sept-Îles, Baie-Comeau, Gaspésie (Gaspé, Percé and Chandler corridor), Havre-Saint-Pierre and Cap-aux-Meules. The choice of these selected ports of call is based on studies indicating their solid potential for tourist development and economic diversification.
Eligible promoters are:
- small and medium-sized enterprises;
- non-profit organizations;
- municipalities or municipal organizations;
- regional and sectoral tourist organizations;
- Canadian port authorities.
The promoter must own or manage the facilities in order to assure project sustainability.
To be eligible, your international port of call project must meet the following criteria:
- be in line with a long-term port of call development plan (vision) and reflect collaboration with partners in the community (public support and involvement of the tourism, economic and business sectors, as well as of local organizations);
- directly support the strengthening of the region's economic base and help the port of call improve its drawing power;
- generate direct and measurable economic benefits for the entire port of call tourism industry;
- be one-time in nature: the funding may not be used to pay the organization's operating costs or equipment maintenance;
- benefit many users and further the economic and social development of the region or community;
- be ineligible for other federal programs, particularly those offered by Infrastructure Canada or Transport Canada.
The project must also document the following elements:
- the importance of the project for the economic diversification of the community;
- the distinctive drawing power of the new port of call that will help make the destination better known and diversify cruise companies' destination routes;
- the inclusion of the port of call in a circuit and a confirmed interest on the part of cruise companies to operate from this port of call;
- the complementarity of tourist attractions at the port of call so as to avoid competition;
- the estimated costs and time required to complete the project.
Eligible costs include all of the expenses directly associated with the project and deemed reasonable and necessary for its implementation.
These costs will be analyzed on the basis of the Agency's priorities, policies and guidelines.
Granted funding must generate leverage and have a direct economic impact on the region.
- Contributions may be repayable for enterprises and non-repayable for non-profit organizations, in accordance with the Treasury Board Policy on Transfer Payments and Agency guidelines.
- Stacked assistance: in line with Treasury Board regulations.
Maximum rate of assistance:
- for port infrastructure projects, should not generally exceed 33% of the eligible costs;
- for other projects related to the port of call, such as studies, tourist attractions, hospitality infrastructure and marketing, should not generally exceed 50% of the eligible costs.
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